How do you design new commercial ideas so that you can deliver to customers flawlessly, retain them year after year, and grow them continually over time?
If we want to access the income, impact and influence we could gain from a new generation of corporate partnerships, we will need to meet business leaders where they are, and take the time to educate and lead them to where they need to be.
To achieve genuinely ambitious goals requires more than just passion, hard work and good intentions. It requires excellence in specific areas, and at least a minimum level of professionalism in others.
Recorded in a live seminar from February 2021, watch Martyn in conversation with consultant and strategic positioning specialist Hamish Mackenzie, pull out the principles and practices behind the creation of a compelling value proposition
The Commercial Charity tells you everything you need to know to develop profitable earned income, and how to apply business principles and techniques to dramatically increase any non-profit’s reach and impact.
An intensive development programme specifically designed for non-profits that need to rapidly improve their commercial acumen and skills.
Year after year, non-profits continue to try and wrestle strategies from convoluted, backward-looking, MBA-style processes, which shed virtually no light on the one or two meaningful conversations they actually need to have.
23rd February 2021 5pm-6pm. In the sea of online information, the constant chatter of social media, a market context more competitive and challenged than ever, how can people find their way to the outcomes that only you can deliver?
Most of us have had to make some major decisions since the start of the pandemic, but as we look towards another year, some of the problems were going to have to address are of a different order of magnitude entirely.
If we want our organisations to rapidly recover from the battering of 2020, we need to fundamentally rethink our attitudes to investment, ambition, and talent.