A rare, free public seminar, open to all executives and senior managers within the non-profit sector who are looking to explore, develop or improve the performance of commercial enterprise, to generate profitable income and deliver sustainable social impact.
To mark the launch of Martyn’s new book, The Commercial Charity, we will be celebrating the rich history and huge potential of social business, on 5th May 2020, kindly hosted by Coram, one of the world’s oldest commercial charities.
Thinking differently about income generation:
On April 20th 2020 Martyn will be speaking at the annual conference for the National Council for Voluntary Organisations (NCVO). Get your tickets via the NCVO website.
How business thinking can help non-profits grow impact and income. Everything you need to know about earning income and using business techniques to deliver social change.
In April 2019 the Charities Aid Foundation, in association with ACEVO, published the outcome of its research on the greatest challenges charities face.
The ripple effect is a powerful concept: the idea that an organisation can create impact far beyond its own footprint. And there’s plenty of evidence that it works.
Earned income has been the single biggest driver of the growth in charity income for most of the last twenty years, and it currently represents over 50% of all charity revenue. Growing it is a priority for many charities, but it’s not easy…
Innovation capability is patchy in most organisations, but taking a more strategic approach to innovation can increase margins, accelerate growth, and open up new ways to have a greater positive impact.
The best way to develop high value commercial income with genuine impact, is to find unmet need and to create new markets around it, but that means a lot of people inside your charity need to change their expectations.
In this three minute video, Martyn demonstrates and explains a simple tool that you can use with the executive team in your charity and social enterprise, to quickly prioritise the big initiatives