Lots of charities have areas of expertise that can be incredibly valuable to other organisations, but most will never get anything like their fair share of that value, simply because of the way they sell.
Certain words can make people within charities uncomfortable, but more importantly, can become a barrier that stops them engaging with the opportunities they represent.
It’s hard to be dispassionate and objective, let alone radically honest, when it comes to a charity’s services, but be honest – what do you actually, incrementally, bring to the party… if anything?
Tues 18th January 2022, 5pm to 6pm. How any organisation can make the leap to Engagement 2.0 and create far deeper connection and loyalty with cutomers and employees
Thursday 4th November 2021: Martyn will be speaking at the Hospice UK annual conference on the topic of innovation and earned income opportunities
There is a broad and fertile valley between the opposing mountain ranges of selfless charitable altruism and naked commercial self-interest.
How do you design new commercial ideas so that you can deliver to customers flawlessly, retain them year after year, and grow them continually over time?
If we want to access the income, impact and influence we could gain from a new generation of corporate partnerships, we will need to meet business leaders where they are, and take the time to educate and lead them to where they need to be.
To achieve genuinely ambitious goals requires more than just passion, hard work and good intentions. It requires excellence in specific areas, and at least a minimum level of professionalism in others.
Recorded in a live seminar from February 2021, watch Martyn in conversation with consultant and strategic positioning specialist Hamish Mackenzie, pull out the principles and practices behind the creation of a compelling value proposition