Webinar: the earned income opportunity

Balance the books, scale your impact, change the world – understanding and unlocking the earned income opportunity for charities.

Free online seminar, Tues 27th September 2022, 5pm to 6pm UK time (email me to register to attend)

Income splits - sHistorically, the charity sector’s overall income splits into four roughly equal parts: traditional public fundraising; grant funding, from government, trusts, the Lottery and so forth; contract income for delivering state services; and commercially earned income from individuals and corporate customers.

However, according to most forecasts, the economic outlook for the UK isn’t great: a cost of living crisis, inflation higher than capital returns, and record public sector debt.

So, what does this mean for those four income quadrants?

Most likely, public fundraising will tighten as charities chase an increasingly small portion of the population; grant-givers will be under pressure to protect the real-terms value of capital by tightening up on grants; and, if the rhetoric of the hustings is anything to go by, tax and spending cuts will only serve to exacerbate the crises in commissioned services.

Many charities will be forced to respond by looking to that fourth quadrant, of commercially earned income from corporates and individuals, to relieve the financial pressure coming through from the other three.

But balancing the books is only the tip of the earned income opportunity iceberg. There is actually far more benefit to be gained if it’s done right.

Join me for an hour on the evening of Tuesday 27th of September to hear and discuss the opportunity of commercially earned income, where it’s likely to exist, and how you can start to open it up.

These seminars represent a rare opportunity for leaders from diverse non-profit organisations, to step away from the day-to-day, to think more strategically about the opportunities in front of them, and to learn new and better ways to drive their success.

To book your place, simply drop me an email and I will register you and forward the Zoom details. Feel free to share this invitation with colleagues and those in your network whom you think might be interested.

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