It’s often said that strategy is as much about choosing what not to do, as it is about choosing what to do. And in a complex world with expansive thinking, that array of possibilities can be bewildering.
Thursday 4th November 2021: Martyn will be speaking at the Hospice UK annual conference on the topic of innovation and earned income opportunities
There is a broad and fertile valley between the opposing mountain ranges of selfless charitable altruism and naked commercial self-interest.
How do you design new commercial ideas so that you can deliver to customers flawlessly, retain them year after year, and grow them continually over time?
If we want to access the income, impact and influence we could gain from a new generation of corporate partnerships, we will need to meet business leaders where they are, and take the time to educate and lead them to where they need to be.
Which parts of your organisation are stuck on the plateau? Where has your growth gone flat, not because of lack of need, but because you don’t have the fuel or the people to push you onto the next stage of growth?
Recorded in a live seminar from February 2021, watch Martyn in conversation with consultant and strategic positioning specialist Hamish Mackenzie, pull out the principles and practices behind the creation of a compelling value proposition
The Commercial Charity tells you everything you need to know to develop profitable earned income, and how to apply business principles and techniques to dramatically increase any non-profit’s reach and impact.
An intensive development programme specifically designed for non-profits that need to rapidly improve their commercial acumen and skills.
One of the biggest stumbling blocks charities face when developing earned income, is a lack of sales expertise, cemented-in by a further lack of appetite to develop it.