The Commercial Charity tells you everything you need to know to develop profitable earned income, and how to apply business principles and techniques to dramatically increase any non-profit’s reach and impact.
An intensive development programme specifically designed for non-profits that need to rapidly improve their commercial acumen and skills.
One of the biggest stumbling blocks charities face when developing earned income, is a lack of sales expertise, cemented-in by a further lack of appetite to develop it.
10th November 5pm to 6pm. I will share the models and techniques used by innovative businesses to radically reduce risks and financial exposure, while dramatically accelerating speed to market for new commercial ideas.
Consultative selling training – 13th and 14th October.
One and a half days of intensive technical and behavioural training with pre-work, homework and followed up with 30 days of individualised personal support from me.
Every day, charities and social enterprises are doing incredible things, endlessly innovating and making a transformational difference to people’s lives. It just doesn’t make it into the media.
The biggest lessons that charities can take from businesses are not the models or the mechanics of money-making – their roots are just as deep in the sector as they are anywhere else.
A rare, free public seminar, open to all executives and senior managers within the non-profit sector who are looking to explore, develop or improve the performance of commercial enterprise, to generate profitable income and deliver sustainable social impact.
To mark the launch of Martyn’s new book, The Commercial Charity, we will be celebrating the rich history and huge potential of social business, on 5th May 2020, kindly hosted by Coram, one of the world’s oldest commercial charities.
Thinking differently about income generation:
On April 20th 2020 Martyn will be speaking at the annual conference for the National Council for Voluntary Organisations (NCVO). Get your tickets via the NCVO website.