Commercial Charity Book
How business thinking can help non-profits grow impact and income. Everything you need to know about earning income and using business techniques to deliver social change.
Tag Archives: Business Development
Private Mentor Programme
These programmes will commence formally in April 2020. For those who wish to begin early, a 20% discount and two free months of programme membership will be offered to those who signup prior to 31st January 2020.
Overcoming charity’s biggest challenge
In April 2019 the Charities Aid Foundation, in association with ACEVO, published the outcome of its research on the greatest challenges charities face.
Pleasing all the people
Being a professional means knowing that you can’t please all the people all the time, and experience means that you have those conversations up front.
Distinguishing innovation
Within the media stories about Jamie Oliver’s restaurant chain going into administration, are hidden lessons for many charities.
Earning more income
Earned income has been the single biggest driver of the growth in charity income for most of the last twenty years, and it currently represents over 50% of all charity revenue. Growing it is a priority for many charities, but it’s not easy…
The charity entrepreneur
Ideas that look great on paper may not look quite so great to your potential customers. So how do you decide when to invest behind new ideas?
Stop looking for markets to enter
One of the interesting aspects of what I’ll call “the charity mindset”, is that we do things on a shoestring and if we can cover our costs, we’re good to go. That mindset leads to some very dangerous assumptions indeed.
Stop waiting for the data
The best way to develop high value commercial income with genuine impact, is to find unmet need and to create new markets around it, but that means a lot of people inside your charity need to change their expectations.
Video: profit versus impact
In this three minute video, Martyn demonstrates and explains a simple tool that you can use with the executive team in your charity and social enterprise, to quickly prioritise the big initiatives
