A free resource for charity leaders…
Martyn’s new publication, a Whitepaper on “Developing Strategies for Social Change” looks at how charities will need to think differently, and will need to start from a very different place when developing their strategies, if they genuinely aspire to creating the population-level outcomes that appear in their Vision statements.
Drawing from Complex Systems theory and illustrating with examples, this paper explains how the traditional focus on reach and impact of interventions can be unproductive at best, and counterproductive at worst, when trying to deliver sustainable change in social outcomes.