Every day, charities and social enterprises are doing incredible things, endlessly innovating and making a transformational difference to people’s lives. It just doesn’t make it into the media.
The biggest lessons that charities can take from businesses are not the models or the mechanics of money-making – their roots are just as deep in the sector as they are anywhere else.
A rare, free public seminar, open to all executives and senior managers within the non-profit sector who are looking to explore, develop or improve the performance of commercial enterprise, to generate profitable income and deliver sustainable social impact.
To mark the launch of Martyn’s new book, The Commercial Charity, we will be celebrating the rich history and huge potential of social business, on 5th May 2020, kindly hosted by Coram, one of the world’s oldest commercial charities.
Thinking differently about income generation:
On April 20th 2020 Martyn will be speaking at the annual conference for the National Council for Voluntary Organisations (NCVO). Get your tickets via the NCVO website.
Repetition is comforting and familiar, but the definition of insanity is doing the same thing over and over again and expecting a different result
The idea of not putting service users at the centre of strategy feels like heresy. But more often than not, it’s the right call to look beyond them.
Why setting goals that you can’t achieve is the key to population-level social change
Quick wins are attractive because the team knows how to do them; you’ll have something to show for it and they’ll feel they’ve made progress. But there will always be more where they came from…
How business thinking can help non-profits grow impact and income. Everything you need to know about earning income and using business techniques to deliver social change.