To mark the launch of Martyn’s new book, The Commercial Charity, we will be celebrating the rich history and huge potential of social business, on 5th May 2020, kindly hosted by Coram, one of the world’s oldest commercial charities.
Thinking differently about income generation:
On April 20th 2020 Martyn will be speaking at the annual conference for the National Council for Voluntary Organisations (NCVO). Get your tickets via the NCVO website.
Too many people still think charities should be the domain of the well-meaning amateur, but purpose and professionalism are not mutually exclusive.
Being a professional means knowing that you can’t please all the people all the time, and experience means that you have those conversations up front.
Within the media stories about Jamie Oliver’s restaurant chain going into administration, are hidden lessons for many charities.
Earned income has been the single biggest driver of the growth in charity income for most of the last twenty years, and it currently represents over 50% of all charity revenue. Growing it is a priority for many charities, but it’s not easy…
There’s no point developing new services or products that are relevant to customers now, only to find that by the time they’re ready to launch, the audience has moved on. You need to skate to where the puck is going to be, in two or three years’ time, not to where it is now.
Ideas that look great on paper may not look quite so great to your potential customers. So how do you decide when to invest behind new ideas?
In any organisation there will be lots of people who have ideas as to how things could be improved, but how do you decide which ones to back?
One of the interesting aspects of what I’ll call “the charity mindset”, is that we do things on a shoestring and if we can cover our costs, we’re good to go. That mindset leads to some very dangerous assumptions indeed.