There’s no point developing new services or products that are relevant to customers now, only to find that by the time they’re ready to launch, the audience has moved on. You need to skate to where the puck is going to be, in two or three years’ time, not to where it is now.
Ideas that look great on paper may not look quite so great to your potential customers. So how do you decide when to invest behind new ideas?
In any organisation there will be lots of people who have ideas as to how things could be improved, but how do you decide which ones to back?
One of the interesting aspects of what I’ll call “the charity mindset”, is that we do things on a shoestring and if we can cover our costs, we’re good to go. That mindset leads to some very dangerous assumptions indeed.
2018 could be a challenging year for charities that provide services. But your assets, insights and expertise can be extremely valuable when offered to the right people, and there are often many routes to finding and helping your beneficiaries.
Nobody enjoys closing services, cutting staff, and potentially reducing impact, but if that’s what needs to happen, it can’t be done reluctantly and half-heartedly.
Scaling up a service to reach all of those who may need it can be a slow, expensive, often impractical route for charities. Here are six alternatives.
Most charities, particularly when dealing with the public sector, tend to focus on just two elements of business development. Which means they’re missing a huge opportunity.
Making good money from providing commercial services isn’t easy for anyone, but it sounds like the folks at RNIB have made some fairly basic errors.
Commentators have described Scope’s new strategy as radical, brave and showing the fundamental difference between charity and corporate sectors. None of those are true, but it should still be an example to us all.