One of the biggest stumbling blocks charities face when developing earned income, is a lack of sales expertise, cemented-in by a further lack of appetite to develop it.
Consultative selling training – 13th and 14th October.
One and a half days of intensive technical and behavioural training with pre-work, homework and followed up with 30 days of individualised personal support from me.
Tuesday 25th August 5pm: In this free, interactive webinar, I will share the principles, models and techniques of ethical selling: how it contrasts with the “hard sell”, and why it is far more effective in generating highly profitable, sustainable income streams.
Many of the charities I speak to are trapped within a cage of their own making as their income erodes and their business models become increasingly challenged…
To mark the launch of Martyn’s new book, The Commercial Charity, we will be celebrating the rich history and huge potential of social business, on 5th May 2020, kindly hosted by Coram, one of the world’s oldest commercial charities.
Thinking differently about income generation:
On April 20th 2020 Martyn will be speaking at the annual conference for the National Council for Voluntary Organisations (NCVO). Get your tickets via the NCVO website.
Too many people still think charities should be the domain of the well-meaning amateur, but purpose and professionalism are not mutually exclusive.
Being a professional means knowing that you can’t please all the people all the time, and experience means that you have those conversations up front.
Within the media stories about Jamie Oliver’s restaurant chain going into administration, are hidden lessons for many charities.
Earned income has been the single biggest driver of the growth in charity income for most of the last twenty years, and it currently represents over 50% of all charity revenue. Growing it is a priority for many charities, but it’s not easy…