The charity entrepreneur
Ideas that look great on paper may not look quite so great to your potential customers. So how do you decide when to invest behind new ideas?
Tag Archives: Sales
New thinking for the New Year
2018 could be a challenging year for charities that provide services. But your assets, insights and expertise can be extremely valuable when offered to the right people, and there are often many routes to finding and helping your beneficiaries.
How to triple your commercial income
Most charities, particularly when dealing with the public sector, tend to focus on just two elements of business development. Which means they’re missing a huge opportunity.
Joining the customer dots
What could you do with five times the number of volunteers, members, donors, campaigners or paying customers?
The IP opportunity
Your organisation’s knowledge is probably the biggest lever you have for increasing income and impact, but all too often it’s an invisible and untapped asset, because most of us are like Canada…
Putting a price on quality
Forget the old maxim “you can’t put a price on quality”. You can. In a commissioning environment that’s under increasing pressure to cut costs, it’s more important than ever that you do, and you’ll need three ingredients to do it…
A theory of engagament
A Theory of Change can be a powerful tool for all kinds of strategy decisions, whether the outcome you want is an end to tropical deforestation or a million highly-engaged volunteers…
Stop giving customers what they want
There’s a huge amount of pressure in the sector right now to be more competitive, more customer focused, and more compliant to a funder’s processes, specifications and conditions. And there’s a real danger that you start to forget that you are the experts in your field…
Sales is not a dirty word
Sharron McIndoe, Head of Training and Consultancy at the National Autistic Society, talks to Martyn Drake about how her team developed their ethical approach to “sales”, and how that change […]
Commerce, Ethics and Age UK
Following the press controversy on Age UK’s tie-up with utility providers, a recent report from the Charity Commission has asked questions about the ethics and appropriateness of charities entering into […]
