Tuesday 25th August 5pm: In this free, interactive webinar, I will share the principles, models and techniques of ethical selling: how it contrasts with the “hard sell”, and why it is far more effective in generating highly profitable, sustainable income streams.
The biggest lessons that charities can take from businesses are not the models or the mechanics of money-making – their roots are just as deep in the sector as they are anywhere else.
To mark the launch of Martyn’s new book, The Commercial Charity, we will be celebrating the rich history and huge potential of social business, on 5th May 2020, kindly hosted by Coram, one of the world’s oldest commercial charities.
Thinking differently about income generation:
On April 20th 2020 Martyn will be speaking at the annual conference for the National Council for Voluntary Organisations (NCVO). Get your tickets via the NCVO website.
How business thinking can help non-profits grow impact and income. Everything you need to know about earning income and using business techniques to deliver social change.
In April 2019 the Charities Aid Foundation, in association with ACEVO, published the outcome of its research on the greatest challenges charities face.
The ripple effect is a powerful concept: the idea that an organisation can create impact far beyond its own footprint. And there’s plenty of evidence that it works.
Being a professional means knowing that you can’t please all the people all the time, and experience means that you have those conversations up front.
Earned income has been the single biggest driver of the growth in charity income for most of the last twenty years, and it currently represents over 50% of all charity revenue. Growing it is a priority for many charities, but it’s not easy…
Ideas that look great on paper may not look quite so great to your potential customers. So how do you decide when to invest behind new ideas?