One of the biggest stumbling blocks charities face when developing earned income, is a lack of sales expertise, cemented-in by a further lack of appetite to develop it.
10th November 5pm to 6pm. I will share the models and techniques used by innovative businesses to radically reduce risks and financial exposure, while dramatically accelerating speed to market for new commercial ideas.
Consultative selling training – 13th and 14th October.
One and a half days of intensive technical and behavioural training with pre-work, homework and followed up with 30 days of individualised personal support from me.
Tuesday 25th August 5pm: In this free, interactive webinar, I will share the principles, models and techniques of ethical selling: how it contrasts with the “hard sell”, and why it is far more effective in generating highly profitable, sustainable income streams.
The biggest lessons that charities can take from businesses are not the models or the mechanics of money-making – their roots are just as deep in the sector as they are anywhere else.
To mark the launch of Martyn’s new book, The Commercial Charity, we will be celebrating the rich history and huge potential of social business, on 5th May 2020, kindly hosted by Coram, one of the world’s oldest commercial charities.
Thinking differently about income generation:
On April 20th 2020 Martyn will be speaking at the annual conference for the National Council for Voluntary Organisations (NCVO). Get your tickets via the NCVO website.
How business thinking can help non-profits grow impact and income. Everything you need to know about earning income and using business techniques to deliver social change.
In April 2019 the Charities Aid Foundation, in association with ACEVO, published the outcome of its research on the greatest challenges charities face.
The ripple effect is a powerful concept: the idea that an organisation can create impact far beyond its own footprint. And there’s plenty of evidence that it works.