Commercial Charity Book
How business thinking can help non-profits grow impact and income. Everything you need to know about earning income and using business techniques to deliver social change.
Tag Archives: Sales
Overcoming charity’s biggest challenge
In April 2019 the Charities Aid Foundation, in association with ACEVO, published the outcome of its research on the greatest challenges charities face.
Creating the ripple effect
The ripple effect is a powerful concept: the idea that an organisation can create impact far beyond its own footprint. And there’s plenty of evidence that it works.
Pleasing all the people
Being a professional means knowing that you can’t please all the people all the time, and experience means that you have those conversations up front.
Earning more income
Earned income has been the single biggest driver of the growth in charity income for most of the last twenty years, and it currently represents over 50% of all charity revenue. Growing it is a priority for many charities, but it’s not easy…
The charity entrepreneur
Ideas that look great on paper may not look quite so great to your potential customers. So how do you decide when to invest behind new ideas?
New thinking for the New Year
2018 could be a challenging year for charities that provide services. But your assets, insights and expertise can be extremely valuable when offered to the right people, and there are often many routes to finding and helping your beneficiaries.
How to triple your commercial income
Most charities, particularly when dealing with the public sector, tend to focus on just two elements of business development. Which means they’re missing a huge opportunity.
Joining the customer dots
What could you do with five times the number of volunteers, members, donors, campaigners or paying customers?
The IP opportunity
Your organisation’s knowledge is probably the biggest lever you have for increasing income and impact, but all too often it’s an invisible and untapped asset, because most of us are like Canada…
