Tender mercies
Lots of charities have areas of expertise that can be incredibly valuable to other organisations, but most will never get anything like their fair share of that value, simply because of the way they sell.
Tag Archives: Sales
Charity and enterprise
Certain words can make people within charities uncomfortable, but more importantly, can become a barrier that stops them engaging with the opportunities they represent.
Radical honesty
It’s hard to be dispassionate and objective, let alone radically honest, when it comes to a charity’s services, but be honest – what do you actually, incrementally, bring to the party… if anything?
Webinar: Engagement 2.0
Tues 18th January 2022, 5pm to 6pm. How any organisation can make the leap to Engagement 2.0 and create far deeper connection and loyalty with cutomers and employees
Spoilt for choice
It’s often said that strategy is as much about choosing what not to do, as it is about choosing what to do. And in a complex world with expansive thinking, that array of possibilities can be bewildering.
Hospice UK Annual Conference
Thursday 4th November 2021: Martyn will be speaking at the Hospice UK annual conference on the topic of innovation and earned income opportunities
Surpassing the limits of charity
There is a broad and fertile valley between the opposing mountain ranges of selfless charitable altruism and naked commercial self-interest.
The perfect proposition
How do you design new commercial ideas so that you can deliver to customers flawlessly, retain them year after year, and grow them continually over time?
The corporate opportunity
If we want to access the income, impact and influence we could gain from a new generation of corporate partnerships, we will need to meet business leaders where they are, and take the time to educate and lead them to where they need to be.
Starting your next S curve
Which parts of your organisation are stuck on the plateau? Where has your growth gone flat, not because of lack of need, but because you don’t have the fuel or the people to push you onto the next stage of growth?