Commercial Charity Book
How business thinking can help non-profits grow impact and income. Everything you need to know about earning income and using business techniques to deliver social change.
Tag Archives: Growth
Private Mentor Programme
These programmes will commence formally in April 2020. For those who wish to begin early, a 20% discount and two free months of programme membership will be offered to those who signup prior to 31st January 2020.
Overcoming charity’s biggest challenge
In April 2019 the Charities Aid Foundation, in association with ACEVO, published the outcome of its research on the greatest challenges charities face.
Creating the ripple effect
The ripple effect is a powerful concept: the idea that an organisation can create impact far beyond its own footprint. And there’s plenty of evidence that it works.
Pleasing all the people
Being a professional means knowing that you can’t please all the people all the time, and experience means that you have those conversations up front.
The power of ambition
The problem with setting targets is that you achieve them, when perhaps you could have achieved far more.
A commercial coming of age
Three years ago I felt like something of a lone voice in championing the commercial opportunity for charities. Now, it feels like awareness and interest is definitely gaining momentum.
The charity entrepreneur
Ideas that look great on paper may not look quite so great to your potential customers. So how do you decide when to invest behind new ideas?
Stop looking for markets to enter
One of the interesting aspects of what I’ll call “the charity mindset”, is that we do things on a shoestring and if we can cover our costs, we’re good to go. That mindset leads to some very dangerous assumptions indeed.
Stop waiting for the data
The best way to develop high value commercial income with genuine impact, is to find unmet need and to create new markets around it, but that means a lot of people inside your charity need to change their expectations.
