It’s also increasingly apparent, as I said it would back in April, that the ability to rapidly and continuously innovate is becoming a key differentiator between those who doing well this year, and those who are still struggling to stay solvent.
One of the biggest stumbling blocks charities face when developing earned income, is a lack of sales expertise, cemented-in by a further lack of appetite to develop it.
10th November 5pm to 6pm. I will share the models and techniques used by innovative businesses to radically reduce risks and financial exposure, while dramatically accelerating speed to market for new commercial ideas.
Consultative selling training – 13th and 14th October.
One and a half days of intensive technical and behavioural training with pre-work, homework and followed up with 30 days of individualised personal support from me.
Tuesday 21st July 5pm: In this free, interactive webinar, I will show how you can develop dynamic strategy models and consciously adopt a much more agile approach to strategic decision-making
Many of the charities I speak to are trapped within a cage of their own making as their income erodes and their business models become increasingly challenged…
The biggest lessons that charities can take from businesses are not the models or the mechanics of money-making – their roots are just as deep in the sector as they are anywhere else.
To mark the launch of Martyn’s new book, The Commercial Charity, we will be celebrating the rich history and huge potential of social business, on 5th May 2020, kindly hosted by Coram, one of the world’s oldest commercial charities.
Thinking differently about income generation:
On April 20th 2020 Martyn will be speaking at the annual conference for the National Council for Voluntary Organisations (NCVO). Get your tickets via the NCVO website.
Repetition is comforting and familiar, but the definition of insanity is doing the same thing over and over again and expecting a different result