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Tag Archives: Value

Selling is not what you think

July 29, 2020by Martyn Drake Leave a comment

One of the biggest stumbling blocks charities face when developing earned income, is a lack of sales expertise, cemented-in by a further lack of appetite to develop it.

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Articles

Engaging with business

June 19, 2019by Martyn Drake Leave a comment

One of the themes in my recent conversations with the sector, is the desire to engage better with businesses. There are two opportunities: income and mission, but one is far greater than the other.

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Articles

Distinguishing innovation

May 22, 2019by Martyn Drake Leave a comment

Within the media stories about Jamie Oliver’s restaurant chain going into administration, are hidden lessons for many charities.

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Articles

A question of innovation

August 16, 2018by Martyn Drake Leave a comment

In any organisation there will be lots of people who have ideas as to how things could be improved, but how do you decide which ones to back?

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Articles

Stop looking for markets to enter

June 6, 2018by Martyn Drake Leave a comment

One of the interesting aspects of what I’ll call “the charity mindset”, is that we do things on a shoestring and if we can cover our costs, we’re good to go. That mindset leads to some very dangerous assumptions indeed.

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Articles

New thinking for the New Year

January 10, 2018by Martyn Drake Leave a comment

2018 could be a challenging year for charities that provide services. But your assets, insights and expertise can be extremely valuable when offered to the right people, and there are often many routes to finding and helping your beneficiaries.

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Articles

Lessons from RNIB

August 31, 2017by Martyn Drake Leave a comment

Making good money from providing commercial services isn’t easy for anyone, but it sounds like the folks at RNIB have made some fairly basic errors.

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Articles

The IP opportunity

May 10, 2017by Martyn Drake Leave a comment

Your organisation’s knowledge is probably the biggest lever you have for increasing income and impact, but all too often it’s an invisible and untapped asset, because most of us are like Canada…

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Articles

Putting a price on quality

February 22, 2017by Martyn Drake Leave a comment

Forget the old maxim “you can’t put a price on quality”. You can. In a commissioning environment that’s under increasing pressure to cut costs, it’s more important than ever that you do, and you’ll need three ingredients to do it…

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Articles

Stop giving customers what they want

October 26, 2016by Martyn Drake Leave a comment

There’s a huge amount of pressure in the sector right now to be more competitive, more customer focused, and more compliant to a funder’s processes, specifications and conditions. And there’s a real danger that you start to forget that you are the experts in your field…

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