A Theory of Change can be a powerful tool for all kinds of strategy decisions, whether the outcome you want is an end to tropical deforestation or a million highly-engaged volunteers…
The biggest mistake people make is equating “doing more” with “achieving more”.
Petra Ingram, CEO of £20m charity The Brooke, on developing a simple, powerful Theory of Change to redefine long-term direction and strategy
Theory of Change has come up in two recent Profit on Purpose interviews. Petra Ingram, CEO of The Brooke, initially explained how theirs has not only reshaped programmes and practices, […]
Chris Wright, CEO of Catch 22 talks about Social Enterprise projects, his “mixed” experience of the outsourcing of the Probation Service, and the future of public sector services.