There is a broad and fertile valley between the opposing mountain ranges of selfless charitable altruism and naked commercial self-interest.
How do you design new commercial ideas so that you can deliver to customers flawlessly, retain them year after year, and grow them continually over time?
If we want to access the income, impact and influence we could gain from a new generation of corporate partnerships, we will need to meet business leaders where they are, and take the time to educate and lead them to where they need to be.
Which parts of your organisation are stuck on the plateau? Where has your growth gone flat, not because of lack of need, but because you don’t have the fuel or the people to push you onto the next stage of growth?
Recorded in a live seminar from February 2021, watch Martyn in conversation with consultant and strategic positioning specialist Hamish Mackenzie, pull out the principles and practices behind the creation of a compelling value proposition
The Commercial Charity tells you everything you need to know to develop profitable earned income, and how to apply business principles and techniques to dramatically increase any non-profit’s reach and impact.
An intensive development programme specifically designed for non-profits that need to rapidly improve their commercial acumen and skills.
The biggest challenge for entrepreneurs and change-makers is how to get others to see the value of their ideas. The one thing to remember though, is that their rejection is no reflection on your idea. Here’s why…
Most of us have had to make some major decisions since the start of the pandemic, but as we look towards another year, some of the problems were going to have to address are of a different order of magnitude entirely.
It’s also increasingly apparent, as I said it would back in April, that the ability to rapidly and continuously innovate is becoming a key differentiator between those who doing well this year, and those who are still struggling to stay solvent.