Culture

Martyn Drake smiling with his book "The Commercial Charity" displayed beside him, featuring the subtitle "How business thinking can help non-profits grow impact and income" on a blue cover.

Commercial understanding

I find it bizarre that a lot of people, including plenty who work in the sector, still see the idea of charities “becoming more commercial” as somehow distasteful or immoral. I can only think it speaks to both an extraordinarily naive view of charity, and an equally poor level of commercial understanding. Because, to paraphrase

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