The Commercial Charity: how business thinking can help non-profits grow impact and income
Copyright 2020, Martyn Drake, all rights reserved
Contents:
Introduction: A commercial journey
Chapter 1: The business of charity
- The power of commerce
- The morality of profit
- The trends reshaping the sector
- Finding your focus
- The road to success
Chapter 2: Developing earned income
- Inspiration, ideas and perspectives
- Expanding from a successful base
- Commercializing capabilities
- Leveraging a charity brand
- Beyond capability’s comfort zone
Chapter 3: Customer-centred models
- Multi-sided business models
- The untapped retail opportunity
- Evolving an earned income ecosystem
- The customer-centric strategy
- Resolving the customer conundrum
Chapter 4: The business of social change
- A theory of change
- A shortcut to the insights
- Scalable and self-sustaining
- Raising investment for impact
- Turning ideas into income
Chapter 5: Improving business performance
- Finding the diamonds
- Reassessing the business
- Redefining your role
- Developing differentiation
- Changing the game
Chapter 6: A strategy for commerce
- The power of ambition
- Beginning with the future
- Creating a focused agenda
- Maximizing opportunities
- Seven commercial essentials
Chapter 7: Keys to commercial success
- Marketing demystified
- Relationships built on value
- Principles of ethical selling
- Maximizing the value of the sale
- The four-fold return on investment
Chapter 8: Leading the charge
- Shaking off the cultural shackles
- Crossing the capability chasm
- The disciplines of agile delivery
- The role of the leader
Epilogue: The charity of business
Further reading
Index