Sharron McIndoe, Head of Training and Consultancy at the National Autistic Society, talks to Martyn Drake about how her team developed their ethical approach to “sales”, and how that change in mindset has helped them create a £1.5m profit-making social enterprise that fits within the mission and the culture of a large national charity.

Running time 8:03

Social Intrapreneur Sharron McIndoe in conversation with Martyn Drake

“We were imagining cold calling, door knocking… but it’s nothing like that. Our approach is very much about listening to customers, understanding the problems and challenges that they have, and putting together solutions that will solve those problems.”