Amanda Batten: New CEO, New Strategy

Amanda Batten, CEO of Contact a Family, talks about her first year as CEO. In a candid and honest interview, she shares her learning from the year, including how she developed and articulated a simple yet powerful image of the ‘essence of the organisation’, on which her team is now building their future strategy.

Running time 10:28

Sophomore CEO Amanda Batten in conversation with Martyn Drake

“A question I’ve constantly had along the process is this thing of ‘pace’, am I pushing too fast, is it going too slow…?” Amanda Batten, CEO, Contact a Family

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