Petra Ingram on using Theory of Change to drive your Strategy

In this interview, Petra Ingram, the CEO of £20m international animal welfare charity, The Brooke, shares her experience of developing a simple, yet powerful Theory of Change, and using it to not only transform practices and programmes, but to redefine the organisation’s long-term direction and strategy.

Running time: 10:40

Martyn Drake interviews Petra Ingram, CEO of The Brooke, about successfully applying their Theory of Change to reshape the organisation’s long term strategy.

“There’s a wide opportunity for other organisations to pick up on the Theory [of Change] and to use it to underpin their own decision making” Petra Ingram

One response to “Petra Ingram on using Theory of Change to drive your Strategy

  1. Pingback: Creating a theory of change | Profit on Purpose·

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s