In this interview, Petra Ingram, the CEO of £20m international animal welfare charity, The Brooke, shares her experience of developing a simple, yet powerful Theory of Change, and using it to not only transform practices and programmes, but to redefine the organisation’s long-term direction and strategy.

Running time: 10:40

Martyn Drake interviews Petra Ingram, CEO of The Brooke, about successfully applying their Theory of Change to reshape the organisation’s long term strategy.

“There’s a wide opportunity for other organisations to pick up on the Theory [of Change] and to use it to underpin their own decision making” Petra Ingram